The SmartStart program is an excellent resource for anyone with a business idea. Our approach is designed to educate and guide entrepreneurs through the process of validating and growing their idea. You’ll develop essential entrepreneurial skills while building a roadmap that details your business opportunity. After completing the program, you’ll have a solid understanding of what it takes to create a sustainable business.
Course Details
The program involves six separate class sessions, over the course of 6-7 weeks, along with homework outside the class. Each class session lasts for about 2 hours and is typically held after work hours (for example, 5-7pm). The work you complete throughout the course ultimately becomes the content for your pitch deck. To graduate from the SmartStart program, you will pitch your idea to a group of community members.
You’ll get access to experienced business experts (legal, intellectual property, marketing, research, financial) and the guidance of SmartStart instructor, Jason Mack. He provides entrepreneurial coaching to help you develop a business value proposition for your technology ideas. His experience in startup development provides the resources you need to launch your product into the marketplace. Outcomes include:
- Understand how to captivate a market and identify target customers
- Knowledge to build a team
- Calculate the funding needed and understand ways to access it
- Protect the idea through trademarks, copyrights, and patents
- Present ideas to investors for feedback
Apply
Anyone with an idea or existing business is welcome to apply. Our mentoring and coaching program welcomes community members, students, researchers, and local business people who are passionate about their ideas. Ideas/businesses do not have to be technology related.
Cost for the program:
Free!
Jason Mack
Vice President of Business Development
906-523-1927
jmack@mtecsz.com
SmartStart Session Overview
Session 1
- What is the Problem?
- What Is your Solution?
- Homework: Contact or list at least 5 customers
Session 2
- Product-Market Fit & Product Solution Fit
- How big is this Opportunity?
- Homework: Contact or list at least 5 customers
Session 3
- Who are your customers?
- What are your Value Propositions?
- Start Preparing Your “Pitch”
- Homework: Contact or list at least 5 customers
Session 4
- Who is your Competition?
- What are your Value Propositions?
- Homework: Contact or list at least 5 customers
Session 5
- Who is on your Team?
- Why You?
- Financial Projections
Session 6
- What is your go-to market strategy?
- What is your Story?
- Extra Bonus Topic (depending on team’s needs)
Session 7
- Planning for the Future
- Decision Time: Go or no go?
- Pitch practice