MTEC SmartZone Wins Statewide Marketing Award

HOUGHTON, MI (October 26, 2012) – Houghton, Michigan’s MTEC SmartZone garnered two first-place awards in a recent marketing competition with other statewide economic development organizations.


During the 7th annual Michigan Economic Developers Association Marketing Materials Competition, held at Mission Point Resort on Mackinac Island, MTEC SmartZone received awards in the categories of “print marketing materials” and “E-Newsletters.” Submissions were evaluated based on creativity, graphic design and content, and categorized by the population of the community represented by the economic development organizations.


Judges’ comments for MTEC SmartZone’s printed materials included, “Nice leave-behind piece.” The E-Newsletters submission was commended for “good format” and being “well written.”


Upper Peninsula Marketing Department Inc., the region’s largest full-service strategic marketing agency, works closely with MTEC SmartZone on brand development and marketing strategies in a partnership that spans over five years.


“We developed and manage their brand and are intimately familiar with the day in, day out operations at MTEC SmartZone. We are part of the team there,” said Chief Marketing Officer Karyn Olsson. “This is how we work with clients, which allows us to create effective marketing materials. This award is proof of that and speaks volumes about the strength of our strategic and creative team here at Marketing Department Inc.”


MTEC SmartZone CEO Marilyn Clark said she was thrilled to receive the award and attributed the honor to the smart work of Upper Peninsula Marketing Department.


“They have been involved with not only us, but with our clients – the tenants of MTEC SmartZone. The Marketing Department successfully networks and promotes our high-tech business development and job growth in the community, which is a big part of what MTEC SmartZone is all about,” Clark said. “We couldn’t be happier with the positive, professional image they create for us and our tenants.”


Based in Houghton, Marketing Department Inc, serves a vast array of clients, from hospitals and technology companies to universities and local restaurants. The in-house team includes strategists, graphic and web designers, project managers and writers who work collaboratively to provide clients with clear and unique advertising solutions in their respective markets.


For more information about MTEC SmartZone, visit www.mtecsz.com.


For more information about Upper Peninsula Marketing Department Inc., visit www.marketingdepartmentinc.com.